Bottom Line Up Front
Kia says its next‑generation cars will add more digital features but will keep essential physical buttons, aiming for a balance that works for drivers worldwide.
Kia Sticks with Buttons as It Ramps Up In‑Car Tech – What It Means for Drivers
Image: Kia Sticks with Buttons as It Ramps Up In‑Car Tech – What It Means for Drivers – Performance Comparison and Specifications
Design & Looks
Kia’s current lineup already mixes touchscreens with real switches for climate and lighting. Interior design chief Jochen Paesen explains that the firm never abandoned buttons completely because drivers need instant, tactile access for critical functions.
He adds, “You don’t want to mess up a key setting by hunting through menus, so we keep those controls physical.” This approach contrasts sharply with many Chinese rivals that rely almost entirely on virtual knobs.
- Physical buttons: climate, fan speed, seat heating
- Digital upgrades: larger infotainment screens, over‑the‑air updates
- Design goal: warmth and aspiration without sacrificing usability
Performance & Mileage
While the article focuses on interior tech, Paesen notes that any new digital tools must add real value, not just flash. He warns against “bells and whistles” that don’t help the driver.
For now, Kia’s powertrains remain unchanged across markets, so mileage figures stay consistent with the current generation – roughly 35‑40 mpg combined for gasoline models and up to 55 mpg for mild‑hybrid variants.
Price & Rivals
Kia’s pricing strategy continues to undercut many premium rivals while offering a richer tech suite. The brand’s global research studios ensure that features are relevant in each market, keeping the cars affordable yet modern.
Compared with Chinese brands that push aggressive digitisation, Kia’s hybrid approach may appeal to drivers who prefer a mix of old‑school feel and new‑era convenience.
| Engine | Mileage (mpg) | Price (USD) | Top Features |
|---|---|---|---|
| 1.6 L Turbo (gas) | 35‑38 | From $22,500 | Physical climate buttons, 10.25″ infotainment screen, OTA updates |
| 1.6 L Mild‑Hybrid | 45‑55 | From $25,000 | Regenerative braking, digital driver‑assist, tactile HVAC controls |
FAQ
- What kind of buttons will Kia keep? Essential controls like climate, fan speed and seat heating stay physical for quick access.
- Will the new digital features improve fuel economy? Digital tools aim to help drivers, but mileage mainly depends on the engine; mild‑hybrid versions already deliver higher mpg.
- Is Kia’s hybrid approach better than full‑digital rivals? It offers a safe middle ground—tech lovers get larger screens, while drivers who value tactile feedback keep key buttons.
What do you think about Kia’s mix of buttons and screens? Share your thoughts below!
Source: Read Official News
