Genesis Magma Launch: How the New Performance Line Targets BMW M and AMG
Bottom line: Genesis unveiled its Magma performance range at a chilly Circuit Paul Ricard event and is using the sub‑brand to push European sales up by 650% in the next five years.
Genesis Magma Launch: How the New Performance Line Targets BMW M and AMG
Image: Genesis Magma Launch: How the New Performance Line Targets BMW M and AMG – Performance Comparison and Specifications
Design & Looks
The Magma showcase was a visual feast. A bright orange theme ran through the new G70 and G80 Magma trims, a sleek coupé version of the GV80, and a futuristic G90 Wingback estate concept. Even the Le Mans hypercar and the surprise Magma GT concept stole the spotlight. The designs feel aggressive yet refined – sharp LED headlights, larger air intakes, and black‑out trim give each model a sporty edge while keeping Genesis’s elegant silhouette.
Performance & Mileage
Performance is the core of Magma. The headline model is the GV60 Magma, a 641 bhp electric SUV built on the Ioniq 5 N platform. It promises 0‑60 mph in under 3.5 seconds and a top speed of 155 mph. While the exact electric range isn’t disclosed, Hyundai expects it to sit near the 300‑mile mark, putting it in direct competition with the Porsche Macan EV and the upcoming Tesla Model Y Performance.
| Engine | Mileage | Price | Top Features |
|---|---|---|---|
| Electric (GV60 Magma) – 641 bhp | ~300 miles (WLTP) | From €78,000 |
|
| Petrol (G70/G80 Magma) – 3.5 L V6 | 30‑35 mpg | From €55,000 |
|
Price & Rivals
Genesis positions Magma between premium luxury and true performance. In Europe, the GV60 Magma will sit against the BMW M‑X3, Mercedes‑AMG EQC, and Audi RS Q5. Pricing is deliberately aggressive – roughly €10‑15k less than comparable BMW M models, offering a strong value proposition for buyers who want speed without the typical German premium.
Beyond pricing, Genesis promises a “luxury‑high‑performance” feel across the entire lineup. Every future Genesis will carry a Magma badge at the top of its range, meaning the brand’s sporty DNA will spread to its sedans, SUVs, and even upcoming EVs.
FAQ
- What is the electric range of the GV60 Magma? The GV60 Magma targets around 300 miles on the WLTP cycle, comparable to other high‑performance electric SUVs.
- How does Magma differ from BMW M or Mercedes AMG? Magma is not a separate sub‑brand; it is a top‑tier trim that adds performance and luxury to every Genesis model, keeping the brand’s identity unified.
- Is Genesis Magma worth buying in Europe? If you want a sporty SUV with premium touches at a lower price than German rivals, the Magma line offers strong value, especially with its aggressive warranty and dealer network.
What do you think about Genesis’s bold European plan? Share your thoughts in the comments below.
Source: Read Official News
