JSJ Motors’ First 80% Localised Model – Launch, Price, Specs & What’s Next
Bottom line: JSW Motors will unveil its first car built with 80% Indian content within the next 12 months, and a second model is already in the pipeline.

JSW’s First 80% Localised Model – Launch, Price, Specs & What’s Next
Image: JSW’s First 80% Localised Model – Launch, Price, Specs & What’s Next – Performance Comparison and Specifications
Design & Looks
The new JSW model sports a sleek, contemporary silhouette that aims to compete with the latest hatchbacks from the market. Its front fascia features a bold grille with chrome accents, while the LED headlamps give it a modern edge. Inside, the cabin will use locally sourced fabrics and plastics, offering a premium feel without the premium price tag. JSW’s design team says the car is meant to appeal to young Indian families who want style and practicality.
Performance & Mileage
Under the hood, the car will likely host a 1.2‑litre petrol engine paired with a manual or AMT gearbox. Thanks to the high localisation, component costs are trimmed, allowing JSW to promise a fuel efficiency of around 20 km/l (city) to 24 km/l (highway). The engine will be assembled in JSW’s new plant in Karnataka, using locally manufactured pistons, crankshaft, and transmission parts – a key factor in reaching the 80% localisation target.
Price & Rivals
JSW aims to price the vehicle competitively, projected to sit between INR 5.5 lakh and INR 6.5 lakh (ex‑showroom). This puts it squarely against the Maruti Suzuki Swift, Hyundai i20, and Tata Altroz. The lower price is largely possible because of the 80% local content, which reduces import duties and logistics costs. JSW also plans a robust after‑sales network, leveraging its existing steel and infrastructure business to assure service reliability.
| Engine | 1.2 L Petrol (approx.) |
|---|---|
| Mileage | 20 km/l (city) – 24 km/l (highway) |
| Price | ₹5.5 – 6.5 Lakh |
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FAQ
- What is the expected mileage of the new JSW model? The company targets around 20 km/l in city traffic and up to 24 km/l on highways.
- How much will the car cost in India? Expected ex‑showroom price ranges from ₹5.5 lakh to ₹6.5 lakh, depending on trim and transmission choice.
- Is 80% localisation a sign of quality? High localisation reduces cost and supply‑chain risk, but quality will still depend on JSW’s manufacturing standards and component testing.
What do you think about a car built mostly in India? Share your thoughts in the comments below.
Source: Read Official News







