Luxury Brands Getting Cheaper – Bottom Line Up Front
Mercedes‑Benz, Audi, BMW and Range Rover are set to lower their price tags for Indian buyers, making premium rides more reachable without compromising on style or performance.
Luxury Car Brands Becoming More Affordable in India – Prices, Specs & What to Expect
Image: Luxury Car Brands Becoming More Affordable in India – Prices, Specs & What to Expect – Performance Comparison and Specifications
Design & Looks
All four marques are keeping the visual appeal that made them aspirational. Mercedes‑Benz rolls out refreshed grille designs, Audi continues its sleek Singleframe front, BMW adds sharper kidney‑grill contours, and Range Rover retains its classic, boxy elegance. The updates feel subtle but enough to keep the cars looking fresh.
Performance & Mileage
Even with lower prices, the power units stay robust. Expect turbocharged four‑cylinders in the entry‑level models, while the higher trims still offer six‑cylinder or V8 options. Fuel‑efficiency improves slightly thanks to newer engine calibrations, but real‑world mileage still hovers around 12‑16 km/l depending on the brand and engine size.
Price & Rivals
Here’s a quick snapshot of the new price ranges compared with their closest rivals:
| Brand | Engine | Mileage (km/l) | Price (INR) | Top Features |
|---|---|---|---|---|
| Mercedes‑Benz | 2.0 L Turbo‑4 | 14‑15 | ₹45‑55 Lakh |
|
| Audi | 2.0 L Turbo‑4 | 13‑15 | ₹42‑52 Lakh |
|
| BMW | 2.0 L Turbo‑4 | 13‑16 | ₹44‑54 Lakh |
|
| Range Rover | 3.0 L Turbo‑6 | 12‑13 | ₹60‑70 Lakh |
|
Why the Price Cut?
Import duties and a more competitive market forced these manufacturers to rethink pricing. By offering localized production and revised trim levels, they can shave off a few lakh rupees while still delivering the premium experience buyers expect.
FAQ
What is the mileage of the new Mercedes‑Benz entry‑level model?
It delivers roughly 14‑15 km per litre in mixed driving.
Is the Audi now cheaper than the BMW in the same segment?
Yes, the latest Audi pricing starts a little lower, around ₹42 Lakh versus BMW’s ₹44 Lakh.
Are the new Range Rover prices still justified for Indian buyers?
For those who need true off‑road ability plus luxury, the price drop makes it a more realistic option, though it remains the priciest among the four.
What do you think about these new price points? Share your thoughts in the comments below!
Source: Read Official News
