BMW Alpina New Logo Unveiled – What It Means for the Luxury Sub‑Brand
BMW Alpina New Logo Unveiled – Luxury Sub‑Brand Launch Details
Image: BMW Alpina New Logo Unveiled – Luxury Sub‑Brand Launch Details – Performance Comparison and Specifications
Bottom line: BMW has revealed a refreshed Alpina badge that will appear on future up‑market Alpina models, confirming the brand’s new position as the peak of BMW’s luxury layer.
Design & Looks
The new Alpina emblem keeps the classic throttle‑body and crankshaft symbols but sharpens them with a crystal‑clear finish. Around the inner circle sits a refined wordmark, a modern take on the asymmetrical 1970s typeface.
BMW paired the badge with an image of snow‑capped peaks – a visual cue that Alpina will sit at the “peak” of the lineup, much like Maybach does for Mercedes‑Benz.
Key Design Points
- Transparent badge surface for a premium feel
- Updated wordmark that matches BMW’s 2024 branding
- Heritage colours such as Alpina blue and green remain available
- Restyled 20‑spoke alloy wheels stay part of the look
Performance & Mileage
BMW says future Alpina models will deliver “exceptional high‑speed performance with outstanding comfort” and focus on long‑distance touring. The brand will differentiate itself from the sporty BMW M line by emphasizing comfort and cruising ability.
Specific engine outputs and fuel‑economy numbers have not been released yet. BMW promises bespoke powertrain tuning that will sit between standard BMWs and the high‑performance M models.
Price & Rivals
Alpina will sit above regular BMWs but below Rolls‑Royce in the BMW hierarchy. It will compete directly with Mercedes‑Maybach and possibly high‑end Audi S/RS models.
Pricing details are still under wraps, but expect a premium over comparable BMW series – likely in the €120,000‑€180,000 range once the first model arrives.
Upcoming Launch
The first BMW Alpina vehicle is slated for a reveal later this year, with UK sales anticipated in 2027. Production will move fully to BMW’s own plants, while the historic Buchloe facility will keep after‑sales support.
| Engine | Details TBD – tuned for high‑speed touring |
|---|---|
| Mileage | Details TBD – focus on efficient long‑range cruising |
| Price | Estimated €120,000‑€180,000 |
| Top Features | Custom badge, heritage colours, 20‑spoke wheels, upgraded interior materials, extensive personalization options |
FAQ
- What does the new Alpina badge look like? It keeps the throttle‑body and crankshaft icons, now rendered in a transparent finish with a modern wordmark.
- When will the first BMW Alpina model be released? The debut is planned for later this year, with sales in the UK expected in 2027.
- How is Alpina different from BMW M? Alpina focuses on high‑speed comfort and long‑distance touring, while M is built for track‑focused performance.
What do you think about BMW’s new direction for Alpina? Share your thoughts in the comments below.
Source: Read Official News
