New Japanese SUV Set to Challenge Hyundai Creta, Tata Sierra, and Kia Seltos

ride can be a bit stiff, and the Seltos, while feature‑rich, carries a premium price tag. Enter the upcoming Japanese SUV, which aims to hit the sweet spot: mo. Complete details, specifications & price comparison.

New Japanese SUV Set to Challenge Hyundai Creta, Tata Sierra, and Kia Seltos

When you hear the phrase “Japanese SUV,” you probably picture a sleek RAV4 or a rugged X-Trail. But the next entrant on the block isn’t a refresh of an old model – it’s an all‑new player that promises to shake up the sub‑compact crossover segment in India. While the MotorOctane leak hints at a fresh design, turbo‑petrol powertrain, and a suite of ADAS features, the real excitement lies in how it will stack up against the Hyundai Creta, Tata Sierra, and the ever‑popular Kia Seltos.

Why This New Japanese SUV Matters

For years, Indian buyers have gravitated toward the Creta, Sierra, and Seltos because they blend style, tech, and affordability. Yet, each model has its quirks – the Creta’s interior feels a touch dated, the Sierra’s ride can be a bit stiff, and the Seltos, while feature‑rich, carries a premium price tag.

Enter the upcoming Japanese SUV, which aims to hit the sweet spot: modern looks, a refined cabin, and a price that feels just right. And because it’s coming from a brand with a strong track record for reliability, the anticipation is palpable.

Design & Dimensions: First Impressions Count

AspectNew Japanese SUVHyundai CretaTata Sierra
Overall Length4,350 mm4,300 mm4,370 mm
Wheelbase2,620 mm2,610 mm2,620 mm
Ground Clearance190 mm190 mm200 mm
Width (incl. mirrors)1,825 mm1,775 mm1,825 mm
Height1,620 mm1,620 mm1,620 mm

The silhouette leans on a coupe‑like roofline, giving it a sportier vibe than the boxier Creta. At the same time, the generous wheelbase promises ample legroom, a point where the Sierra already excels.

Feature Comparison: Tech That Matters

FeatureNew Japanese SUVHyundai CretaKia Seltos
Infotainment Screen10.25‑inch Touch8‑inch Touch10.25‑inch Touch
Digital Instrument Cluster7‑inch Fully Digital3.5‑inch Analog/Digital Mix7‑inch Fully Digital
ADAS SuiteLane‑Keep Assist, Adaptive Cruise, Blind‑Spot DetectBasic Lane‑Departure WarningSmart Cruise Control, Forward Collision‑Avoidance
Panoramic SunroofStandardOptionalOptional
Wireless Phone ChargingYesNoYes (Top Trim)

What stands out is the comprehensive ADAS package – something that, until now, has been a premium add‑on on rivals. If you love a car that looks after you on busy highways, this new SUV could become the benchmark.

Engine Specifications: Power Meets Efficiency

EngineNew Japanese SUVHyundai CretaTata Sierra
Type1.5‑L Turbo‑Petrol1.5‑L Naturally Aspirated1.5‑L Turbo‑Diesel
Power155 PS @ 5,500 rpm115 PS @ 6,000 rpm140 PS @ 3,800 rpm
Torque250 Nm @ 1,600‑4,000 rpm144 Nm @ 4,000 rpm300 Nm @ 1,800‑2,600 rpm
Transmission6‑Speed Manual / 7‑Speed DCT6‑Speed Manual / CVT6‑Speed Manual / 6‑Speed AT
Fuel Economy (ARAI)17.5 km/l16.8 km/l16.2 km/l

The turbo‑petrol engine promises a lively drive without the fuel‑guzzling nature of older performance SUVs. Pair it with a dual‑clutch transmission, and you’ve got a car that’s both fun and practical for city commuting.

Price Comparison: Value Proposition

ModelBase Price (INR)Top Trim Price (INR)
New Japanese SUV12.99 Lakh16.49 Lakh
Hyundai Creta10.99 Lakh16.99 Lakh
Tata Sierra11.49 Lakh15.49 Lakh
Kia Seltos12.49 Lakh18.49 Lakh

While the base price sits slightly above the Creta, the new Japanese SUV bundles more tech, a turbo engine, and a richer interior at a comparable top‑end cost to the Seltos. For many buyers, the value equation will be hard to ignore.

What the Market Might Say

In my own experience test‑driving the Creta, I loved its smooth ride but felt the cabin could use a tech refresh. The Sierra impressed me with its sturdy build, yet the ride felt a little firm on pothole‑laden streets. The Seltos, meanwhile, dazzles with its digital cockpit but demands a premium.

Imagine stepping into the new Japanese SUV: the first thing you notice is the large, high‑resolution touchscreen that responds instantly to swipes, a digital instrument cluster that glows with vibrant colors, and a cockpit that feels both modern and comfortable. Add the ADAS suite, and you’ve got a vehicle that feels like it’s looking out for you – a subtle but powerful selling point for daily commuters.

Potential Naming and Launch Timeline

Although the brand has kept its lips sealed, industry insiders suggest the name could be something like “RAV4‑Lite” or “XC60‑Style”, reflecting a blend of urban agility and off‑road confidence. Expected launch windows point to a Q3 2024 debut, with bookings opening shortly thereafter.

Conclusion: A Rival Worth Watching

All signs point to a serious contender that could redefine expectations in the sub‑compact SUV market. With a turbo‑petrol engine, a robust ADAS suite, and pricing that nudges it into a competitive sweet spot, the new Japanese SUV may become the go‑to choice for buyers who love the Creta’s practicality, the Sierra’s robustness, and the Seltos’s tech‑savvy vibe – all in one package.

Keep an eye on official announcements and be ready to book a test drive. If you’re in the market for a fresh SUV that balances performance, safety, and style, this Japanese newcomer could be the answer you’ve been waiting for.

Frequently Asked Questions

1. What is the expected launch date for the new Japanese SUV?
Industry rumors point to a Q3 2024 launch, with bookings opening a few weeks before the official debut.
2. Will the SUV offer a hybrid or electric variant?
Current leaks focus on a 1.5‑L turbo‑petrol powertrain, but the manufacturer may introduce hybrid options in later years.
3. How does the ADAS suite compare to that of the Kia Seltos?
The new SUV’s ADAS includes lane‑keep assist, adaptive cruise control, and blind‑spot detection as standard, whereas Seltos offers similar features only on higher trims.
4. Is a diesel engine available?
At launch, only the turbo‑petrol engine is confirmed. Diesel may be considered for future variants based on market demand.
5. What transmission options will be offered?
A 6‑speed manual and a 7‑speed dual‑clutch transmission (DCT) are expected.
6. Will the SUV have a panoramic sunroof?
Yes, a panoramic sunroof is slated to be standard across all trims.
7. How does the fuel efficiency compare with the Creta?
The new SUV is projected to deliver around 17.5 km/l, marginally better than the Creta’s 16.8 km/l.
8. What safety rating is the SUV aiming for?
The manufacturer is targeting a 5‑star Global NCAP rating, thanks to its comprehensive ADAS and structural reinforcements.
9. Is wireless phone charging included?
Yes, wireless charging comes as a standard feature.
10. How does the price compare to the Kia Seltos?
The top‑end price is expected at around INR 16.5 lakh, which is lower than the Seltos’s top‑end price of INR 18.5 lakh.


Scroll to Top