New Japanese SUV Set to Challenge Hyundai Creta, Tata Sierra, and Kia Seltos

New Japanese SUV Set to Challenge Hyundai Creta, Tata Sierra, and Kia Seltos
Image: New Japanese SUV Set to Challenge Hyundai Creta, Tata Sierra, and Kia Seltos – Performance Comparison and Specifications
When you hear the phrase “Japanese SUV,” you probably picture a sleek RAV4 or a rugged X-Trail. But the next entrant on the block isn’t a refresh of an old model – it’s an all‑new player that promises to shake up the sub‑compact crossover segment in India. While the MotorOctane leak hints at a fresh design, turbo‑petrol powertrain, and a suite of ADAS features, the real excitement lies in how it will stack up against the Hyundai Creta, Tata Sierra, and the ever‑popular Kia Seltos.
Why This New Japanese SUV Matters
For years, Indian buyers have gravitated toward the Creta, Sierra, and Seltos because they blend style, tech, and affordability. Yet, each model has its quirks – the Creta’s interior feels a touch dated, the Sierra’s ride can be a bit stiff, and the Seltos, while feature‑rich, carries a premium price tag.
Enter the upcoming Japanese SUV, which aims to hit the sweet spot: modern looks, a refined cabin, and a price that feels just right. And because it’s coming from a brand with a strong track record for reliability, the anticipation is palpable.
Design & Dimensions: First Impressions Count
| Aspect | New Japanese SUV | Hyundai Creta | Tata Sierra |
|---|---|---|---|
| Overall Length | 4,350 mm | 4,300 mm | 4,370 mm |
| Wheelbase | 2,620 mm | 2,610 mm | 2,620 mm |
| Ground Clearance | 190 mm | 190 mm | 200 mm |
| Width (incl. mirrors) | 1,825 mm | 1,775 mm | 1,825 mm |
| Height | 1,620 mm | 1,620 mm | 1,620 mm |
The silhouette leans on a coupe‑like roofline, giving it a sportier vibe than the boxier Creta. At the same time, the generous wheelbase promises ample legroom, a point where the Sierra already excels.
Feature Comparison: Tech That Matters
| Feature | New Japanese SUV | Hyundai Creta | Kia Seltos |
|---|---|---|---|
| Infotainment Screen | 10.25‑inch Touch | 8‑inch Touch | 10.25‑inch Touch |
| Digital Instrument Cluster | 7‑inch Fully Digital | 3.5‑inch Analog/Digital Mix | 7‑inch Fully Digital |
| ADAS Suite | Lane‑Keep Assist, Adaptive Cruise, Blind‑Spot Detect | Basic Lane‑Departure Warning | Smart Cruise Control, Forward Collision‑Avoidance |
| Panoramic Sunroof | Standard | Optional | Optional |
| Wireless Phone Charging | Yes | No | Yes (Top Trim) |
What stands out is the comprehensive ADAS package – something that, until now, has been a premium add‑on on rivals. If you love a car that looks after you on busy highways, this new SUV could become the benchmark.
Engine Specifications: Power Meets Efficiency
| Engine | New Japanese SUV | Hyundai Creta | Tata Sierra |
|---|---|---|---|
| Type | 1.5‑L Turbo‑Petrol | 1.5‑L Naturally Aspirated | 1.5‑L Turbo‑Diesel |
| Power | 155 PS @ 5,500 rpm | 115 PS @ 6,000 rpm | 140 PS @ 3,800 rpm |
| Torque | 250 Nm @ 1,600‑4,000 rpm | 144 Nm @ 4,000 rpm | 300 Nm @ 1,800‑2,600 rpm |
| Transmission | 6‑Speed Manual / 7‑Speed DCT | 6‑Speed Manual / CVT | 6‑Speed Manual / 6‑Speed AT |
| Fuel Economy (ARAI) | 17.5 km/l | 16.8 km/l | 16.2 km/l |
The turbo‑petrol engine promises a lively drive without the fuel‑guzzling nature of older performance SUVs. Pair it with a dual‑clutch transmission, and you’ve got a car that’s both fun and practical for city commuting.
Price Comparison: Value Proposition
| Model | Base Price (INR) | Top Trim Price (INR) |
|---|---|---|
| New Japanese SUV | 12.99 Lakh | 16.49 Lakh |
| Hyundai Creta | 10.99 Lakh | 16.99 Lakh |
| Tata Sierra | 11.49 Lakh | 15.49 Lakh |
| Kia Seltos | 12.49 Lakh | 18.49 Lakh |
While the base price sits slightly above the Creta, the new Japanese SUV bundles more tech, a turbo engine, and a richer interior at a comparable top‑end cost to the Seltos. For many buyers, the value equation will be hard to ignore.
What the Market Might Say
In my own experience test‑driving the Creta, I loved its smooth ride but felt the cabin could use a tech refresh. The Sierra impressed me with its sturdy build, yet the ride felt a little firm on pothole‑laden streets. The Seltos, meanwhile, dazzles with its digital cockpit but demands a premium.
Imagine stepping into the new Japanese SUV: the first thing you notice is the large, high‑resolution touchscreen that responds instantly to swipes, a digital instrument cluster that glows with vibrant colors, and a cockpit that feels both modern and comfortable. Add the ADAS suite, and you’ve got a vehicle that feels like it’s looking out for you – a subtle but powerful selling point for daily commuters.
Potential Naming and Launch Timeline
Although the brand has kept its lips sealed, industry insiders suggest the name could be something like “RAV4‑Lite” or “XC60‑Style”, reflecting a blend of urban agility and off‑road confidence. Expected launch windows point to a Q3 2024 debut, with bookings opening shortly thereafter.
Conclusion: A Rival Worth Watching
All signs point to a serious contender that could redefine expectations in the sub‑compact SUV market. With a turbo‑petrol engine, a robust ADAS suite, and pricing that nudges it into a competitive sweet spot, the new Japanese SUV may become the go‑to choice for buyers who love the Creta’s practicality, the Sierra’s robustness, and the Seltos’s tech‑savvy vibe – all in one package.
Keep an eye on official announcements and be ready to book a test drive. If you’re in the market for a fresh SUV that balances performance, safety, and style, this Japanese newcomer could be the answer you’ve been waiting for.
Frequently Asked Questions
- 1. What is the expected launch date for the new Japanese SUV?
- Industry rumors point to a Q3 2024 launch, with bookings opening a few weeks before the official debut.
- 2. Will the SUV offer a hybrid or electric variant?
- Current leaks focus on a 1.5‑L turbo‑petrol powertrain, but the manufacturer may introduce hybrid options in later years.
- 3. How does the ADAS suite compare to that of the Kia Seltos?
- The new SUV’s ADAS includes lane‑keep assist, adaptive cruise control, and blind‑spot detection as standard, whereas Seltos offers similar features only on higher trims.
- 4. Is a diesel engine available?
- At launch, only the turbo‑petrol engine is confirmed. Diesel may be considered for future variants based on market demand.
- 5. What transmission options will be offered?
- A 6‑speed manual and a 7‑speed dual‑clutch transmission (DCT) are expected.
- 6. Will the SUV have a panoramic sunroof?
- Yes, a panoramic sunroof is slated to be standard across all trims.
- 7. How does the fuel efficiency compare with the Creta?
- The new SUV is projected to deliver around 17.5 km/l, marginally better than the Creta’s 16.8 km/l.
- 8. What safety rating is the SUV aiming for?
- The manufacturer is targeting a 5‑star Global NCAP rating, thanks to its comprehensive ADAS and structural reinforcements.
- 9. Is wireless phone charging included?
- Yes, wireless charging comes as a standard feature.
- 10. How does the price compare to the Kia Seltos?
- The top‑end price is expected at around INR 16.5 lakh, which is lower than the Seltos’s top‑end price of INR 18.5 lakh.







